# Evolve Your Revenue Model Faster than Market Changes

Deploy and test experiments across your subscription workflows with zero developer dependency.

**Roll out new pricing** in minutes, not months while still elegantly grandfathering existing customers.

**Enter new market segments** by streamlining self-service flows, or rolling in sophisticated sales processes.

**Increase retention and engagement** with deep segmentation, notifications, and customizable "my-account" portals.

**Deploy the next big strategy** from product launches to geographic expansion.

## Capture Market Opportunities

### There's a New Revenue Opportunity at Every Corner

If you aren't rethinking your go-to-market every 6 months, you're losing money already. Chargebee lets you constantly experiment, refine, and capture opportunities even as they open up. Tease in new pricing variants, offer juicy add-ons, or throw in a discount to sweeten the deal. Stride into new geographies with the invoice, tax, and compliance pains taken care of. Simulate complex billing rules and changes across your subscription lifecycle with Chargebee Time Machine.

## Roll Out New Business Models

### Move Upmarket or Downmarket Whenever You Wish to

Selling to 100 small customers or one enterprise customer calls for completely different strategies. Move upmarket with a sophisticated workflow that lets you override existing pricing, and automates your entire quote-to-cash process. Or build an entirely self-serve workflow from order creation to revenue collection.

## Improve Acquisition and Conversion

### Break down and Focus on Different Parts of Your Customer Journey

Your north star metric changes every quarter. Sometimes you need to shift focus from driving acquisition to plugging retention, enabling expansion, and optimizing cash flow within a single day. Chargebee lets you optimize every part of your subscription revenue workflow with the right levers and analytics.

## Work Towards Zero Revenue Leakage

### It Takes One Leak to Sink The Unsinkable

How many leaks can your revenue survive? How much revenue leakage can you prevent if you add a local payment gateway for Themyscira? What if you made your entire email a huge "Pay Now" button when recovering late payments? Chargebee lets you plug and play with payment methods and gateways, and helps recover revenue through smart revenue recovery techniques like attempting payments during the customer's local time, etc.